A CareerVive keynote
Become who you
deserve to be.
On purpose.
You're not starting again. You're deciding where everything you've already built goes next.
Aneal Birdi Β· Founder, CareerVive
CareerVive
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CareerVive
01 / 30
Become who you
CareerVive
Part one Β· Mindset
02 / 30
ParentsUpbringingSchoolWork & bossesDoesn't serve youWho you areSpace for vision
Where this starts
Life is a jigsaw without the picture.
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Part one Β· Mindset
03 / 30
Maslow's hierarchy of needs
There's a reason those pieces keep landing.
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Part one Β· Mindset
04 / 30
The top of the pyramid
Self-actualisation is having regular peak experiences.
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Part one Β· Mindset
05 / 30
The turn
Once you understand the system,
you choose the pieces.
Everything before this point shows you the system. Everything after it hands you the pieces.
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Part one Β· Mindset
06 / 30
Phase 01 Β· 2012
The start. Deutsche Bank, Birmingham.
Salary
Β£19,500
per year
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Part one Β· Mindset
07 / 30
The script
You've heard these before. Maybe in your own voice.
“The market's tough.”
“I don't have the right experience.”
“It's too late for me.”
“I'd have to start from the bottom.”
“I should be further along by now.”
“I tried it once. It didn't work.”
“People like me don't do that.”
“I'm not a salesperson.”
“If I want freedom, I'll have to take less.”
“I don't know who I am without this job.”
“I'll wait until the time is right.”
“Maybe I'm just not good enough.”
Twelve sentences, the same in every industry I coach. When this many capable people recite the same script, the script is the problem. And scripts can be rewritten.
CareerVive
Part one Β· Mindset
08 / 30
A quick experiment
A street full of cars.
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Part one Β· Mindset
09 / 30
How we got here
One system in. One long road out.
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Part one Β· Mindset
10 / 30
The whole training in one picture
The old road ends here. What's next is yours.
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Part two Β· The paths
11 / 30
Part two
From here, there are three paths.
CareerVive
Part two Β· The paths
12 / 30
The first path Β· Rise
Go higher where you already are.
CareerVive
Part two Β· The paths
13 / 30
The second path Β· Reposition
Change direction without starting over.
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Part two Β· The paths
14 / 30
The third path Β· Build
Turn what you know into something that earns.
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Part two Β· The paths
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Choosing your path
The line of best fit is already in your experience.
You don't choose a path by guessing, and you never choose one out of fear. Draw a line of best fit through everything you've done, the parts you were proud of, the problems you kept being drawn to, and it points somewhere. That line comes out of your story, which is exactly where we start.
Diagnosis first. Then the prescription.
CareerVive
Part three Β· The playbook
16 / 30
Part three
There's a method under all of this.
Whichever path is yours, the method underneath is the same four steps, in this order. And this is the part I'm going to teach you today, so you leave with it started, not just heard.
CareerVive
Part three Β· The playbook
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Put it to work
Make the vision real this week.
01
Write the sentence.
One line, written down: by this time next year, where are you, doing what, and why does it matter to you? If it takes twenty drafts, that's the work happening.
02
Run the last-month test.
Look at where your effort actually went over the past month. If it doesn't point at the sentence, you've been counting the wrong cars.
03
Say it to one person.
Out loud, this week, to someone you trust. A vision said out loud stops being a daydream and starts being a decision.
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Part three Β· The playbook
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The doors
Every building has more than one door.
Most people search as though every job that exists is posted on LinkedIn. It isn't. If someone messaged me today and showed me they could solve a problem I have, I'd be open to hiring them, and I don't have a single advert out. There are thousands of business owners, and plenty of large companies, in exactly that position.
So stop leading with your job title, and start with what you're genuinely good at and which problems you can solve. Once you know the problem, you can go and find the people who have it. That's a side door, and nobody is queueing at it.
The advert is the front door. It is not the only way in.
CareerVive
Part three Β· The playbook
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Put it to work
Work the territory this week.
01
Find ten jobs you actually want.
Not ten you'd settle for. Ten that fit the vision. If you can't find them, that's your first finding: the vision needs sharpening before the search does.
02
Open three side doors this week.
For three of those ten, find the person rather than the portal. Search who joined that company recently and message them: you saw they'd moved, and you'd love to know who they spoke to and who the recruiter was. Most people answer.
03
Position your LinkedIn properly.
The side door gets you the conversation, then they check you out. Your profile is where people validate who you are, so write it in the language of where you're going.
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Part three Β· The playbook
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The STORY framework
Now the frame is yours. Here is how you speak from it.
STAR leaves out the part that actually proves you: the obstacles. STORY puts it back in.
S
Situation
What was the context?
T
Task
What were you responsible for?
O
Obstacles
What got in the way.
R
Results
What changed.
Y
Why it mattered
To you, not just the business.
O
Obstacles
Where the work gets proved
The obstacles are who you actually are.
Anyone can list results. Not everyone can articulate what they had to overcome to get there.
The obstacle is the part of the story where the market finds out whether you're the person it wants in the room when things get hard.
R
Results
Not just the number
The change because you were there.
What got better. What stopped breaking. What the business could do next that it couldn't do before.
Y
Why it mattered
The human layer
To you.
Not the business.
This is where you stop being a CV and start being a person. Why this moment mattered. What you were trying to prove.
CareerVive
Part three Β· The playbook
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The brand equation
Your STORY + alignment = your brand.
ALIGNMENT IS NOTALIGNMENT IS
Changing who you are
Seeking genuine similarity between you and them
Bending the truth
Finding the truth: what your value actually is
Performing what you think they want
Showing them what you can do for them
Leaving your comfort zone
Working from inside it, because the stories are yours
Take the line of best fit through what you actually care about, align it to what you're going for, and that is your brand. Who you are, aligned to what you want to do. Once it's set, you stop describing your work as a list of duties and start telling people the situation, the challenges, the results and why it mattered to you. They walk away understanding who you are, not just what you do.
CareerVive
Part three Β· The playbook
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In the room
How to smash recruiter calls.
Every role is a puzzle with pieces missing, and the description only shows the pieces they could name. The conversation has three moves.
1
They fact-find.
The recruiter runs their questions. You answer with STORYs, so every answer carries situation, obstacle and result.
2
You ask.
Targeted questions that surface the missing pieces. What does success look like in six months? What did the last person struggle with?
3
You reflect it back.
You hand them the completed picture: here's the whole puzzle as I now understand it, and here's where I fit. That's the close.
Most candidates answer questions. You complete the picture.
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Part three Β· The playbook
23 / 30
How we do this together
Your story is the starting point.
01
Book a Vision Call. It's free.
Twenty minutes, one to one with me. We talk about your experience, and I help you identify where your peak experiences actually are. We'll get through one or two on the call, because doing it properly takes a solid hour.
02
Love it? Then we build the story.
We draw the rest out of you together: the peaks, the obstacles in both lanes, the results, and the why underneath it all. You don't write it alone. That's the whole point of the mirror.
03
Then a strategy that makes it inevitable.
Positioning, the rooms, the conversations, the doors. Aligned to your vision so tightly that arriving stops being a hope and becomes a plan. Rise, reposition, build, or more than one at once.
It starts with the smallest possible step, and it costs you nothing: one call.
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Part three Β· The playbook
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The signal
Be the router. The signal stays on.
A router doesn't broadcast harder because a device connects, and it doesn't power down because nothing does. It emits at the same strength all day, so the right connection finds it the moment it starts looking. And when your signal drops, it isn't a character flaw: going quiet after a rejection is the most human thing there is. But the market can't see the bruise. It only sees the silence. So keep emitting gently, at the same strength whether anyone is connecting that week or not. This is the transcended state from the pyramid, working in practice. There's a phrase for it: inevitable magnetism. You stop chasing connections and start attracting them, repelling what isn't for you and pulling in what is.
CareerVive
The call
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Rejection doesn't get a vote
One win, and the losses disappear.
A rejection feels like a verdict. It's actually one room, reading one picture, on one day, and it doesn't get a vote in your vision. The mathematics of this travel are strange: you can hear no forty times and yes once, and you've won. The first win makes every loss disappear from the record. And one becomes two, because the person who got the first win walks into the next room differently.
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The call
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Proof from the road
Three paths. Three real moves.
Rise
AVP to VP.
Eighty-five thousand to a hundred and twenty-eight, with a team of four. Same person, same experience, finally read at the level he was already working at.
Reposition
Restaurants to charity CEO.
Built and sold two restaurants, came to me for a bar manager job. His leadership travelled, and why he cared got him in. Two and a half months later, CEO of a charity.
Build
Consulting, twice over.
She repositioned into a consulting firm and launched her own consultancy alongside it. Two roads, two incomes, one vision.
Client stories shared with permission. Names withheld for privacy.
CareerVive
The call
27 / 30
The mirror
Imagine me as a perfect mirror.
You talk to me. I understand you. And I reflect you back to you with zero obstacles or barriers in the way, exactly how far you could go with what you've already got. Everyone has a story they tell themselves, and a lot of it was put there by a bad manager, a long search, or other people's expectations. The mirror doesn't carry any of that. And my questions are built to pull you back up the pyramid, to the level where your best stories live.
When I say the thing you've thought but never said out loud, and it matches, that's when we're on.
CareerVive
The call
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What I can and can't promise
I can't promise a date. I can promise the position you go in with.
No honest person can guarantee you a timeline or a salary. Here's what I can say, and I'll say it plainly: every single person I have worked with, I have been able to set a vision for, build a story for, and put a real strategy behind. Not most of them. All of them.
Two clients who started with me a fortnight ago have interviews booked, after months of very little. Every review I have is five stars. This isn't quick coaching or a gimmick, and you don't have to take my word for any of it: it's all public.
You bring the openness. I'll bring everything else.
CareerVive
The call
29 / 30
Your career has no limits,
as long as you don't accept
the ones the world puts on you.
Everything you've built travels with you. The only question left is where you're pointing it.
CareerVive
The call
30 / 30
The next step
Let's set your vision.
Twenty minutes, free, one to one with me. You don't need to know which path is yours yet. That's exactly what the call is for.
I'm not going to sell you anything on this call. How could I tell you what I'd do for you before we've set the vision? So let's start there, and if you love where it points, we'll talk about making it real.
careervive.io/vision-call
Free. And it's me on the call. Every time.
